Embracing the concept of sustainability means demonstrating responsibility for our stakeholders.
- For our owners, we have a responsibility to deliver value.
- For our employees, we aim to offer reliable employment, fair working conditions, and a safe work environment.
- For our customers, we are responsible for the quality of our products and services, meeting requirements for alloy type, chemistry, quantity, and time of delivery.
- Additionally, we recognize our responsibility to prevent the waste of natural resources and to carefully manage our emissions and releases to the environment. These are mere starting points for a long journey. We see our entire industry transforming from being cost-orientated to sustainability-orientated - a transformation demanded by both society and customers.
Aluminum is: Infinitely recyclable, military-grade strength, corrosion resistant, lightweight versatility and energy efficient.
OUR VALUES
Our values define what we stand for.
- To demonstrate commitment to sustainability, REAL ALLOY became a Production and Transformation member of ASI in November 2019
- We certified our Coldwater, Michigan facilities to the ASI Performance and Chain of Custody standards in 2022, and the remaining 11 melting and milling facilities to the Performance Standard in 2023.
- In addition, our policies provide a framework and set clear expectations on an ethical and responsible approach to business, not only for all our managers and employees, but also for our suppliers.
- They describe how we operate and what we expect from ourselves. Among these REAL ALLOY policies are:

Russell Barr
President and CEO
"Reclaiming aluminum is critical to building a circular economy. We at REAL ALLOY take our role in the aluminum value chain seriously. Our values help ensure our materials are produced responsibly, with respect for both people and the environment."
Real Alloy’s Sustainability Report covers the company’s progress on ESG topics, including greenhouse gas emissions, energy use, and human rights.